Spilers consulting

International perspectives

Sparing partner for Beauty industry CEOs and brand owners.

Spilers consulting is an international beauty brand consultancy specializing in global business development.
We focus on fragrances, cosmetics, health and beauty industry over the 5 continents where we are in contact with key retailers and distributors.
Our experience in moving brands internationally allows us to deliver high calibre expertise and the best routes to international markets.
We adapt our approach as per our clients’ priorities and capacity and we position the brand in the best international context with regards to its DNA. This is what we call tailoring international perspectives.
Partnering with The Red Tree UK, Spilers Consulting is the division in charge of heading international projects.

Because your brand says so much about you, we are committed to connect it with the emotional resonance it has been created for.
The best fit as partner for the best route to your audience.
The partner who will be sharing and understanding your vision and emotional charge.

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Working in this industry for several decades, having carried out numerous projects through different product categories, concepts, positioning and distribution channels our in-depth vision of the industry allows us to be extremely relevant with regards to concept understanding, brand potential, audience and distribution patterns they are adapted to.

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Brain work on demand will turn your ideas into action and make them meet your expectations.
Nowadays, distribution is multiple, anytime, anywhere, anyhow, any who…which infinitely increased options in terms of marketing strategy to consumers: communication, positioning, access…
Starting from the point you are at, we offer you an unbiased 360° vision on your brand to address distribution in a totally fresh and innovative way.

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WHAT MAKES US SO SPECIAL?

An In-depth sensory vision of the beauty industry

Our fellow professionals will certainly agree that working in this industry is a real privilege and a daily enchantment for all passionate about beauty.pola2pola7

But beyond figures and concepts, trends and patterns, smart visuals and sleek packaging, business plans and reports, there are first and above all emotions, sensations, feelings…pleasures which will make people adhere to a concept, a texture, a scent…this is what makes our industry so peculiar.
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Because beauty industry first and foremost consists of selling a very personal pleasurable experience to individuals, a personal treat to feel, look, smell good to improve one’s personal social image …pola4but also to connect to our inner self through recovered memories and sensations…a specific sensory approach needs to be adopted. This is because we love experiencing the products from the point of view of the target consumers they have been designed for when assessing the concepts that we are so accurate and relevant in our work.

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This is our added value. This specific approach focused on the products, allow us to quickly get to grips with the DNA of brands and rapidly provide an acute level of understanding to create, develop and implement brand strategy, open doors to international retailers and select the appropriate international partners and distributors.
This essential vision is what makes the difference between doing business in beauty and building beauty brands worldwide. This is also what shows in our achievements every day…

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Because your brand says so much about you, we are committed to connect you with the emotional resonance it has been created for. The best fit as partner for the best route to your audience. The partner who will be sharing and understanding your vision and emotional charge.pola8

INTERNATIONAL PERSPECTIVES

We have considerable experience in moving brands globally delivering high calibre expertise, knowledge and access to international markets.   Our approach is tailored as per our clients’ priorities, capacities and objectives; as a highly focused consultancy, our only priority rests in delivering excellent results and being the best option available in our category.

Having carried out numerous projects for decades through different product categories, concepts, positioning, and distribution channels, our in-depth vision of the industry makes us extremely relevant with regards to concept understanding, brand potential, audience and distribution patterns they are suited to.

In contact with key retailers and distributors worldwide, we have also been carrying out several projects for avant-garde and niche beauty brands; this allowed us to build close connections with the key players of the most advanced fringes of alternative distribution.

We hence cover the whole spectrum of today distribution ranking from alternative to conventional distribution offering a 360° vision of distribution to our clients.

And we continue inventing the future of distribution with our partners worldwide…Simply because nowadays sustainable international business requires a different mind-set.

Below is a non-exhaustive list of the services available on a regular basis.

– Setting up diagnosis for international (audit of structure, resources, skills) & brand potential assessment

– Defining sales, pricing and marketing strategy (marketing mix per area)

– Adapting marketing and communication tools to international markets business and cultural requirements in several languages

– Offering investors an accurate vision on concept and brand global potential

 

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– Search for distributor/agent/partner or any specific distribution solution to enter a specific market (setting up subsidiary, representative office…)

– Approaching worldwide retailers for direct to retailers distribution patterns

 

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Hiring an experienced professional can be costly, contractually binding and often unaffordable if not totally useless when not qualified enough.

Spilers Consulting and The Red Tree offer an alternative with customized management solutions: a qualified seasoned professional will be in charge of developing your international activity tailored to your needs and budget. This makes it possible, even for niche brands to afford a professional approach in growing their international business.

 

Acting as your local office in the UK and France

We know UK and France beauty industry inside out and we partner international brands as their Country Managers on these markets, developing business, implementing Sales & Marketing strategy…

In this role we become their informal subsidiary. We provide account management, deliver regular contact at store and salon level, employ staff, arrange logistics, PR, in-store training…

We focus on driving sales and keeping costs within budget quickly becoming the brand’s dedicated partner and ambassador on the markets we cover.

 

BRAIN WORK ON DEMAND

Fast thinking fast moving program by The Red Tree pool of consultants

Think tank for future beauty environment, consumption and distribution.

In need for inspirational challenges? Looking for answers to tricky questions? Willing to share unconventional fresh patterns? Ready for inventing new ways or challenging vision? This section is for you.

Finding the angle to turn your ideas into action and make them up to your expectations
Nowadays, distribution is multiple, anytime, anywhere, anyhow, any who…which infinitely increased options in terms of marketing strategy to consumers: communication, positioning, access…Shopping habits as well as beauty consumption modes are consequently deeply changing and are being invented day by day…

 

 

Through this program The Red Tree Consultants offer brands a totally fresh and
unfettered approach of XXIst century beauty market and the key to make a success out of it with an unbiased 360° vision of the market.
This marketing incubator allows brands to address distribution in a totally customized and innovative way.

 

 

The boom of communication technologies, internet, social networks … turned the distribution and consumption rules upside down. Brands need to find the new keys to success.

Our action under this concept may cover the items below:

– Creating and developing brands starting from a blank sheet of paper

– Reinforcing the emotional tie-in with the brand in a totally new environment

– Developing strong retention and brand loyalty

 

 

– Building global marketing and communication strategy

– Adapting brands to new market rules

– Defining global marketing and sales strategy including new distribution patterns

 

 

– Tailoring brand strategy to global distribution patterns…

– Assessing new concepts with key market buyers globally

– Strategy evaluation with key players on a global scale

Ready to take up the challenge? Please call, we would be delighted to assist.

SUCCESS IS AN ATTITUTE – TAKE IT ON

CONTACT

Thank you for your interest. For an informal discussion on how we might help, please contact:

Spilers Consulting
19, rue du Colonel Moll 75017 Paris, France
Tel: (+33) 6 75 00 70 26 / (+33) 9 50 94 96 10
cspilers@spilers-consulting.com

Our UK Partner